General Motors Company (GMC) is the topic of the paper The individual strategy project gives you a chance to apply the knowledge gained in the course to a genuine business case. You need to select a firm to analyze. The firm could be a firm that have worked for, or a firm where you have access to information. Your analysis must make use of the theories covered in the course. Most notably, you should carry out a five forces analysis of the firm’s environment (5-Forces, PESTEL), an analysis of the internal capabilities (VRIO), the business strategy (low cost, product differentiation, hybrid, blue ocean), the corporate strategy (integration, diversification, joint ventures, mergers/acquisitions/strategic alliances, global) and the firm’s international strategy. It is essential that you make use of the VRIO analysis and that your analysis is supported by qualitative data (information from case studies, the press etc.) as well as quantitative data. You must also describe and argue a strategy that will provide the firm with a sustainable competitive advantage.
General Motors Company (GMC) is the topic of the paper The i
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